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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Start free 30-day trial What are vanity metrics?

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New at Hootsuite: Instagram Enhancements, Inbox Updates & More Apps

Hootsuite

To help you create the content you need to drive engagement, we’re adding Stories and carousel posts to the roster of formats supported within Hootsuite. If Stories are part of your strategy, make sure you’re using our new capabilities to create, visualize, and schedule right from the Hootsuite dashboard. Source: Hootsuite.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. The main problem is that there are so many Hootsuite hacks it’s hard to know where to start. Hootsuite hacks for scheduling and publishing . Here’s our full guide on how to bulk schedule social media posts using Hootsuite.

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Unmetric integrates competitive intelligence and benchmarking into Hootsuite

Unmetric

Answer : Hootsuite’s 18 million customers have the option to access Unmetric’s competitive intelligence and benchmarking data from directly within the Hootsuite platform. The post Unmetric integrates competitive intelligence and benchmarking into Hootsuite appeared first on Unmetric Social Media Analytics Blog.

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Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More

Hootsuite

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Never worry about missing an unread notification again.

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How Hootsuite Integrates Our Paid and Organic Social Strategy

Hootsuite

At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. I sat down with some experts at Hootsuite and they shared how our strategic efforts work together. How to better integrate your paid and organic social—tips from Hootsuite’s pros.

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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

See, there’s no one metric that determines your success on social. Instead, it’s a collection of metrics and KPIs (key performance indicators) that are shaped by your organization’s purpose, structure, and business goals. These are also your social media metrics. They can be granular and may even be mistaken as “vanity metrics.”

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