Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012. Social media played an enormous role in driving traffic and engagement: 66% of web traffic (to London2012.com) The organization counted 4.7
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