The Way of the Web

APRIL 10, 2011

Two recent studies into social networking referrals and Facebook ecommerce left me slightly perplexed until the obvious answer smacked me in the face. The networks included ranged from Facebook and Twitter to the likes of Foursquare, Scribd and Meetup. Rubbish in, rubbish out?

Social Networking 34

Social Networking scribd Foursquare Retail 34

Buffer Social

NOVEMBER 21, 2016

Masquerade (MSQRD): Masquerade allows users to record video selfie animations, change the way you look and send it to friends via your favorite messengers and social networks. Acquisitions: . Facebook has already begun testing a MSQRD integration within the News Feed. 3 Facebook trends to watch in 2017 and beyond.

Trends 40

Trends Social Media Predicition Instagram 40

Razor Social

MARCH 30, 2016

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. Another type of alert is when your competitor changes something on their profile on any of the social networks.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” But 24% of brand say they do “social listening.”

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

AUGUST 5, 2013

The fastest growing segment of social media users is now adults aged 45-54%. 55% of this age group now have a profile on at least one social network. Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. Social media…to engage or to advertise? eMarketer ).

Statistics 214

Statistics Social Media B2B SEO 214