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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

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7 steps to shutting down a social media site

Laurel Papworth

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. Often groups in the community will want to offer to buy the service they love it so much. White Paper: Social Networking Primed To Go Mobile (0).

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