Focus Group Hosting Influencer Social CRM 
Convince & Convert
JULY 28, 2010
This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. What colors tend to influence rooms? When you find a pattern, create content to address it. Ask your customers directly. Painting business?
Convince & Convert
SEPTEMBER 20, 2010
The online population that’s creating the content that’s influencing the rest of the world is on Twitter, period. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. The company can’t ignore me then!&# Which do you believe?
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