Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. How can your brand participate in this space most effectively? Second – Are there any special types of information you’ll need?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Naturally, I asked about his interest in mastering social media for his clients. His answer?

Social Media 140

Social Media Strategy Consultant SEO 140