Jeff Esposito

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5 reasons to practice old school PR

Jeff Esposito

Call me old-fashioned, but I’m a traditionalist when it comes to practicing PR. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. This is a guest post from Elissa Freeman. Image - crunchcandy.

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Trouble in the Social Citi

Jeff Esposito

So out of frustration, I turned to the best place I know to get help – Twitter. Ever since then, I thought they had the social game right and would use it to help repair their image post-bailout era in a similar fashion to the auto industry. After some back and forth over the phone, their social media team had me fixed up right.

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Is Boston the worst city in America?

Jeff Esposito

As GQ humorously summarized, Boston is a “Jurassic Park for fashion troglodytes.&#. You can find her on Twitter @ AnneWeiskopf . But what about the “least friendly&# designation? Mayor Menino , for one, disagrees: “I go to all the events in the city of Boston. People say, ‘gee what a friendly city.’

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How much time should you devote to social media?

Jeff Esposito

Supporting customers in this fashion will typically range between three and five hours a day. For example, a roofing company that sees a homeowner on Twitter complaining about a leaky roof can get their foot in the door by offering do-it-yourself suggestions or a free consultation.

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Some PR resolutions for 2011

Jeff Esposito

So that can only mean a few things are going to come into high fashion and range in levels of greatness. Some of which will even be trending topics on Twitter including the funny glasses, hangovers, kissing at midnight and the ball dropping in Times Square, but those won’t make their way onto the page. stacking up the bubbly.

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