Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record
The Realtime Report
OCTOBER 22, 2012
Mommy bloggers were invited to view the event live, and it was streamed live on UStream. The #Kmartworldrecord hashtag allowed people to follow and share on Twitter, Facebook and Instagram. The campaign effectively joins a local, live action event with social media engagement and good, old-fashioned advertising.
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