Remove Fashion Remove Focus Group Remove Marketing Remove Sentiment
article thumbnail

How to Use Social Media for Market Research

Hootsuite

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 130
article thumbnail

How to Use Retail Bots for Sales and Customer Service

Hootsuite

Since implementing an intelligent retail bot, fashion retailer Groupe Dynamite’s traffic increased by 200% , and chat now makes up 60% of all of their customer interactions. Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions.

Retail 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use social media crowdsourcing effectively

Sprout Social

It can provide you with valuable insights on how to optimize various aspects of your business – from marketing and sales to customer service. In other words, you ask people for ideas and opinions on a particular topic and use that information to feed your product development, customer service, and marketing campaigns.

article thumbnail

Social Listening: Best Practices For Growing Businesses

Keyhole.co

On learning from competitors , PR expert Gini Dietrich says : “Analyze your competitors’ marketing—see which efforts work well, and understand why stakeholders like them: What is their primary messaging? Fashion company Topshop, for example, is a good brand to learn social listening from. You can avoid most of mistakes they made.

Fashion 98