Pay to Play: Seven Ways Social Media is Getting More Expensive
Social Media Strategery
JANUARY 20, 2014
For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. In reality, social media marketing has never been free. billion industry. It’s a vicious cycle.
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