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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Facebook Page Fan Numbers. Facebook Wall Interaction. Like this/thumbs up (Facebook, stumble etc). RSS & email subscriptions. Twitter Followers. Twitter Retweets.

Analytics 350
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Social media: What lies ahead? by iMedia Connection.