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What's your social currency?

Akamai Marketing

640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. It might frustrate you to know that LOTS of people are lurkers. Million users on YouTube.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

NOTE: Facebook Insights provides important data that shows how your community is interacting with your posts and when your fans are online. You can measure a particular channel, like Facebook or Twitter. My clients frequently have customers tell them “I love your posts on Facebook” or “I came here because I follow you on Twitter”.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.