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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

For example, every bank hires security consultants to test its systems. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g., Here are seven possible tactics. AT&T or Verizon).

B2B 189
article thumbnail

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

For example, every bank hires security consultants to test its systems. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g., Here are seven possible tactics. AT&T or Verizon).

B2B 101