I Am Terrific! A Lesson in StoryBranding
Dave Fleet
APRIL 5, 2012
When I arrived for the appointment, I saw posters and brochures tagged “Excellence is All Around You.” Besides the usual suspects like Nike, Apple, and Harley-Davidson, there’s North Face who is now providing a great example with its’ “Never Stop Exploring,” campaign. Gave me goose bumps.
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