It’s Not a Sales Funnel; It’s an Engagement Funnel
Convince & Convert
AUGUST 19, 2016
Identify for each one of your product lines or service lines the personas that might be involved, and that dialog that’s going to lead to a good customer and good customer loyalty. So there are all kinds of examples now of sort of, again, that traditional dialog has changed. It’s forums. The third thing, be helpful.
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