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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media. That means you’ll never have to worry about your ads appearing on videos with terrorist acts, nudity, and recent sensitive events. Knowing when not to post.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. It’s a way of showing followers that you have physically visited a geographical location or event. Users can also organize Pins by theme or event into collections. Ephemeral content.

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