Engineering Lurker Marketing Metadata 
Sprout Social
OCTOBER 31, 2016
Pinterest is different from other social media platforms in that it acts more like a search engine. Pinterest is a place where you can share your content and products, inspire your potential customers and gain valuable insight about your market. To enable Rich Pins, you need to add some metadata to your site.
Hootsuite
MARCH 31, 2020
How to Use Twitter Analytics: The Complete Guide for Marketers. In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools.
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