Direct Marketing Observations

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Who’s making the rules in social media?

Direct Marketing Observations

Simply put, a bunch of software engineers and developers built a system in which they assumed they knew what the user wanted without really asking. I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. The reason?

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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

It’s not just Twitter and Facebook anymore either. As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook.

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