article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

LinkedIn specifically uses the term “connections” to refer to professional social relationships—LinkedIn connections are the equivalent of Facebook friends. Learn more : LinkedIn for Business: The Ultimate Marketing Guide. An endorsement is a form of recommendation on LinkedIn. Why You Should Be Using LinkedIn Groups. —H—.

List 145
article thumbnail

12 Tips for Creating Engaging Visual Content on Social Media

Hootsuite

By changing its look everyday, Google creates a reason to visit its landing page and use its search engine over others. LinkedIn posts with images have a 98% higher comment rate on average. If your Twitter, LinkedIn, or Facebook avatar is your logo, you may not need one in your cover banner, either. Need more proof?