Convince & Convert

JUNE 22, 2010

I think instead what the mantra should be is 'integrated strategies work, and social media can add another important dimension to those strategies.' ' A company that doesn't engage in social media doesn't always indicate a corporate culture that refuses to evolve.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 30, 2010

What I find fascinating is that with so many social media marketing techniques, applications and opportunities, I feel we are rapidly losing focus on what authentic connection looks like. I very much am in the camp of quality over quantity (would rather have 100 fans who listen and appreciate the dialogue than 5,000 who never engage).

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

link] [link] BTCustomerstreet Interesting read: Crowdsourcing: Beyond the Basics – [link] #BTCustomerstreet [link] Andreas Gotthelf Crowdsourcing: Beyond the Basics by Clinton Bonner, Chaordix [link] via @lindegaard #scrm [link] [link] Social Capital #Crowdsourcing: Beyond the Basics.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

If the content gets plenty of comments (good/bad), you need a response plan (the oft mentioned engagement). gotta follow up to capitalize on what's working, identify and correct what's not. One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process?

Social Media 128

Social Media Strategy Report Buy 128