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Six Stellar Twitter Tools and Reviews

Webbiquity SMM

While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds, monitoring brand conversations and more.

Review 189
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Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

In PR and social media, we talk a lot about “engagement.&# What are some ways to measure engagement? ‘Engagement’ is campaign-specific.&#. What, in your opinion, is the best way to measure influence? Influence is based on recency, frequency, reach, retweets, but mostly Biz RESULTS.&#.

Analytics 199