4 Steps to Drive Sales with a Social FAQ | Blogging and Content.
Convince & Convert
MAY 11, 2010
During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.
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