The Way of the Web

JUNE 30, 2010

5 million activations a month, a focus on mobile first (as said by Eric Schmidt), and working across mobiles and the merging tablet market (in terms of tablets now getting mainstream coverage and adoption post iPad). If it can pick up people leaving Myspace and Facebook, social networks become a two horse race, with Google in the game.

Google 32

Google Adsense MySpace Social Graph 32

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

The Way of the Web

AUGUST 12, 2010

But the men’s market trumps that with FHM down 18.1%, Nuts down 22%,Zoo down 27.9%, and Loaded down 26.3%. That market fall is only matched by the decline in TV mags. The internet – free, accessible content which matches many of the print markets –including digital editions of the same titles. magazine, which dropped 20.2%

iPad 29

iPad Yahoo Flipboard Social Graph 29