Winning the Marketing Battle Between Help and Hype
Convince & Convert
JULY 2, 2013
” A blogger who I really respect a lot, Jay Baer, has just published a book called Youtility and the tag line for it is: “Why smart marketing is about help not hype.” ” The extended blurb for the book goes on to explain the importance of being useful in the age of information overload. .”
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