article thumbnail

Everything You Need to Know About Chatbots for Business

Hootsuite

It also has a built-in social selling component that offers discounts to users who ask about them. It automatically redirects you to the Hero Discount Program page when you ask for a discount. It has people engage in a conversation with the bot via Facebook Messenger or SMS in order to access exclusive travel deals.

FAQ 80
article thumbnail

Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

Direct messaging marketing is a subset of direct marketing that uses SMS marketing, web messaging and social media messaging to reach a precise person or group of people with a specific message. SMS messaging. SMS messaging is the newest frontier of direct marketing. That’s where direct messaging marketing comes in.

Examples 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Beginner’s Guide to SMS Marketing: Everything You Need to Know

Hootsuite

SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging. Let’s look at what SMS marketing is and how you can incorporate it into your marketing strategy. What is SMS marketing? offers or discounts.

SMS 142
article thumbnail

The complete guide to chatbots for marketing

Sprout Social

Chatbots typically operate within SMS text, website chat windows and social messaging services—like Messenger, Twitter, Whatsapp and Instagram Direct—to receive and respond to messages. Chatbot marketing also helps brands and customers engage more closely by: Sharing quick answers regarding discounts, or a product or service.