How to Promote Your Content Across Owned, Earned, and Paid Media
Convince & Convert
JUNE 12, 2013
While it’s become a something of a buzzword, thinking about your content promotion plan in the ‘Paid-Earned-Owned’ matrix is a useful cognitive pattern. Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page. Building Your Promotion Plan Across Paid, Earned and Owned Media.
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