Remove Creative Commons Remove Metadata Remove Mobile Remove Patterns
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

While it’s become a something of a buzzword, thinking about your content promotion plan in the ‘Paid-Earned-Owned’ matrix is a useful cognitive pattern. Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page. Building Your Promotion Plan Across Paid, Earned and Owned Media.

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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

PLEs are meant to simplify managing these artefacts, creating meaning through aggregation, linking and metadata tagging (eg comments, keywords). This applies not just to software for personal computers, but also for mobile PDAs. But a PLE could host a searchable index to metadata about offline resources. Click Craft. Legal bits.

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