Sticky PR Measurement: Are We There Yet?
Waxing UnLyrical
NOVEMBER 1, 2010
Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.
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