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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. But that’s why marketers have jobs right?

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

How to Use Twitter Analytics: The Complete Guide for Marketers. In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools.

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