A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Hootsuite
SEPTEMBER 17, 2020
Marketers have three options for their bids: Cost-per-click (CPC). They appear on the search result page with the black “Ad” symbol next to the URL. So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. Cost-per-mille (CPM).
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