36 Sensational Social Media Stats and Facts
Webbiquity SMM
DECEMBER 1, 2015
But social media is not effective at directly driving purchases — it accounts for just 1% of e-commerce sales, compared to 16% for email and 17% for CPC. 10% say curation of others’ content (like this post) is most important. They place the least value on white papers and ebooks. iMedia Connection ).
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