Jon Loomer

NOVEMBER 6, 2018

What’s the most pressing issue? Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? I’m keeping an eye on all these issues: Reach. Is my CPA going up/down? Is my CPA going up/down? Remember: YOU GOT THIS. Or are there multiple things at play? Cost Per Result.

Organization 165

Organization CPA Facebook CPM 165

Convince & Convert

MARCH 19, 2018

By paying per impression, you can optimize your CPM to just $0.02 Here, the non-profit brand has brilliantly humanized a pressing political issue using the power of storytelling: 3. If it’s conversions you’re after, make sure you’re paying on a CPA basis. Video ads are far more memorable than static images and plain text.

CPM 151

CPM CPA ROI Campaign 151

Little Web Giants

NOVEMBER 4, 2014

When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Newsletter Sign Up. Name First Last Email.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Newsletter Sign Up. Name First Last Email.

Social Media 28

Social Media Facebook Marketing CPM 28