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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

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Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

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Will the CoTweet gamble pay off?

Sherrilynne Starkie

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. CoTweet will cease to be and SocialEngage will not offer a free service. Three biggest myths of social media.

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Train Wreck! The 3 Types of Self-Destructive Corporate Tweets

Convince & Convert

As usage of tools like CoTweet (client) and Hootsuite soar, this becomes an ever-more-likely scenario. Read a great post on Tactical Philanthropy from their social media manager Wendy Harman , who gives an intriguing blow-by-blow. The American Red Cross has been widely lauded for their deftness in this situation.

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Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

Convince & Convert

As usage of tools like CoTweet (client) and Hootsuite soar, this becomes an ever-more-likely scenario. Read a great post on Tactical Philanthropy from their social media manager Wendy Harman , who gives an intriguing blow-by-blow. The American Red Cross has been widely lauded for their deftness in this situation.

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