CoTweet Discount Loyalty Social Networking 
Convince & Convert
AUGUST 10, 2010
McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. Perhaps not, but that audience size shouldn't be entirely discounted either. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. But does it have more influence?
Convince & Convert
SEPTEMBER 20, 2010
consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. We just did it voluntarily. And for what?
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