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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

B2B 206
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20+ Cool Social Media and Web Tools

Webbiquity SMM

You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. A real-time search engine that displays results from blog posts, articles, blog comments, microblogging sites (e.g., Cool Web Tools. Social Mention. ** 5 stars.

Tools 188
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Paid solutions, such as SocialRadar and Radian6, however, may eliminate this overhead.) Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. Once you gather these sources, begin by listening to what they are saying. What do you have to lose?

Brands 139
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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. High costs don’t always translate to better quality. I know Radian6 is excellent but it’s also very pricey for someone who only works with one or two clients.

Marketing 240
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Doesn’t cost them much to assist others, and they reap many return benefits.