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How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media. Seed this on Newsvine. Share this on del.icio.us. Post this on Diigo.

Report 191
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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

All Stories Web Broadband Infrastructure Mobile Voice FoundRead Briefings Archives. Economist Ronald Coase has proposed that the reason firms exist is to decrease transaction costs. But the web makes transaction costs across individuals and ad hoc groups of people so small as to be unimportant to many web-era businesses.

Web 2.0 263