Four Ways to Measure Social Media Marketing Results
Webbiquity SMM
AUGUST 9, 2010
Sentiment: Are the comments, posts etc. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Share this on Reddit. Share this on Bebo.
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