Hootsuite

SEPTEMBER 21, 2023

Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. We’re all beautiful flowers, et cetera, et cetera.

Metrics 107

Metrics Examples Marketing HootSuite 107

Ignite Social Media

FEBRUARY 11, 2021

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. CPL CPA CPC ROAS.

Social Media 171

Social Media CPC CPA Aggregator 171

Keyhole.co

NOVEMBER 9, 2023

The value of influence marketing is in the high involvement of the audience in contact with advertising content due to loyalty to a particular blogger. For example, “I want my brand to become more recognizable” is not a clear, measurable goal but a vague desire. CPA (Cost Per Action) is a great KPI.

Metrics 52

Metrics Influencer Campaign CPA 52

Oktopost

JANUARY 12, 2021

The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . They are looking for three primary KPIs from these products and services – increasing sales-process efficiency, cost-saving, and overall client fulfillment. Source: Salesmanago. Social Media .

B2B 101

B2B Marketing Metrics Survey 101

Josh S Peters

SEPTEMBER 18, 2009

Loyalty – When a company launches this type of campaign their goal is to reward their current, frequent buyers or to entice customers away from competitors with their awesome loyalty program. For example, the ads on Glam.com say “Born to Set Trends,&# and the ads on PopSugar say “Born to Strategize.&#

ROI 100

ROI CPA Campaign Buy 100

Hootsuite

DECEMBER 10, 2019

For example, look at the Data Open tournament , a game-based social recruiting program from the hedge fund Citadel. Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. For example, Citi decided to look at the wage gap among its employees. Respect the intimacy of private channels.

Trends 145

Trends Social Media CPA Sports 145

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. FarmVille, for example, has Farm Coins. Let me explain why.

Facebook 105

Facebook Virtual World Foursquare Banking 105