Conversation Cymfony Industry Social Networking 
Bill Hartzer
MAY 26, 2010
This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc.
Diva Marketing Blog
FEBRUARY 23, 2009
With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.
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