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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Your followers have acknowledged your presence and are looking and reading your content. When you share a link to content on any of your social channels that drive people to your business’s website or online store, you can track how many people clicked on that link or shared it and much more via Google Analytics.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

See [link] for a quick overview. Here’s the quick overview of Salesforce.com’s community “outposts&# : Twitter: Salesforce has an active Twitter community. I was unable to get statistics for “lurkers&# , but I am sure it is high. Salesforce is actively running their communities with fervent involvement.

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How to Make the Most of Your Social Media Budget

Sprout Social

Content is fire, social media is gasoline. To avoid pushing off content writing or getting stuck in the social media rabbit hole, you need tools. Since time equals money, it’s essential to have a plan to make your team and content as valuable and efficient as possible. Efficient Content Planning. True to your brand.

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Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Pinners are engaged, seeking content and products to interact with and buy. Pinterest is a place where you can share your content and products, inspire your potential customers and gain valuable insight about your market. Group boards allow you to share your own content but also be sure to balance it out by curating.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. This allows you to create the most effective content before you release it to your entire following. During A/B testing, only a portion of your audience sees each test. Related: Mute, Troll.

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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? If something hits the front page of Reddit, it usually ends up unfurling way beyond this popular platform, as most viral news sites will source their content from Reddit. OC, or original content, is king on Reddit.

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