When is Brand Evangelism a Crime? Exploring the Royal Caribbean.
Techipedia: Tamar Weinberg
MARCH 12, 2009
On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. According to reports that first broke in the US, Royal Caribbean has been giving free cruises and other perks to a small group of fans who post praise about its cruises on sites such as Cruise Critic.
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