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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

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5 Ways to Win the Hearts of Your Customers With Blogging

Writtent Blog

While there’s an intense focus among marketers to leverage blogging for lead generation and new customer acquisition, content marketing can also be critical to delighting your current clients. This concept is known as smart (or dynamic) website content, and customizes on-page display in response to user behavior and preferences.