Remove Content management systems Remove Engagement Remove Mobile Remove Retail
article thumbnail

Foundations for integrated digital marketing

Sherrilynne Starkie

Paid Media : This is advertising, sponsorship and other ‘for money’ ways of extending reach and boosting engagement. But make sure your website has an easy-to-use content management system (CMS) so you can update it often. It could be via a retweet, an Instagram comment or a LinkedIn share for example.

Marketing 284