Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.
15 Rocking Content Marketing Tools with Advice from Experts
NOVEMBER 27, 2013
With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”. Content Creation. 1. Curata.
Marketing via Aggregation, Filtering and Curation – Tools and Resources
JANUARY 31, 2011
Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. Finding Content.
7 Ways to Take the Media World by Storm
Convince & Convert
OCTOBER 2, 2013
Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Repurpose All Your Content. Enjoy! Leverage it.