article thumbnail

Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

article thumbnail

Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

Even the best intentioned interactive, ad, PR agencies or consultants can easily fall into the illusion that doing more for a client is actually doing less. When it comes to an agency or consultant social media service (versus social media services ) there is a new model emerging. Helping to develop guidelines.

article thumbnail

Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

As Solutions Consulting Manager at Jive Software, Barry has worked with Fortune 500 corporations to establish and execute strategies to develop and grow corporate internal and external communities, including Bank of America, Intel, Cognos, Apple, GE Healthcare, NetApp and more. Re: Building the Business Case for Enterprise 2.0.

Jive 100