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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important.

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This Week in Social Media – 4/24/2013

Social Media Marketing

Online privacy may be an issue for many, but overall, consumers prefer targeted ads over random ads that have nothing to do with their interests. Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device.