Direct Marketing Observations

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. We’ve definitely evolved and rightly or wrongly so depending on your point of view.

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This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Direct Marketing Observations

This approach says that the only way to compete in the future is re-organize the entire enterprise from the ground up with a framework to be a social business by design. For larger business competing in multiple markets or globally, social business will play a larger part of their business success.