The work isn’t done: Make brand activism more than a moment
Sprout Social
NOVEMBER 18, 2020
Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's. So they encourage and expect brands to set ambitious goals—and deliver. Those that do, like Peloton, can drive incredible brand loyalty and advocacy. ESSENCE [link]. — ESSENCE (@Essence) November 10, 2020.
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