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The work isn’t done: Make brand activism more than a moment

Sprout Social

Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's. So they encourage and expect brands to set ambitious goals—and deliver. Those that do, like Peloton, can drive incredible brand loyalty and advocacy. ESSENCE [link]. — ESSENCE (@Essence) November 10, 2020.

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The Power Of Imagination

Twist Image

I caught myself having this feeling and found myself wondering when was the last time I felt this way about a brand in the social media channels? When was the last time that a consumer review or someone with social capital. Great advertising does many things that social media will never compete with. social media.

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

Competing interest: Richard Smith is the editor of Cases Journal, which has claims to be a Web 2.0 Doctors require a new type of digital literacy and the essential competencies will include how to access Web 2.0 Human communication has always been about people and social capital. He’s also a Facebook fanatic.

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Why You're the Key to Social Media Success

Convince & Convert

[link] Pritesh Patel Why You’re the Key to Social Media Success: [link] DebDrive If I had to make a prediction, I'd say within two years we'll see social media skills appearing on competency requirements for management, if not executives.