Mobile apps are a waste of time for associations.
SocialFish
NOVEMBER 11, 2010
I could never advise an association to try to compete for mobile app users in any of these niches. According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Remember, the adoption rate for SMS is 2.5
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