Where are my peanuts?
Idaconcpts
AUGUST 9, 2010
I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders&# by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights. – Consumers were ok with this idea and generally accepted it. “No problem&# , he says.
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